New Balance Commercial

New Balance - Candy Collection

New balance Commercial
http://www.youtube.com/watch?v=_mgX0NYX48k

Syndrome
http://www.syndromestudio.com/

I chose this advertisement because it was by syndrome studio which did Rob’s Fantasy Factory opening. I think that this advertisement for New Balance brings the audience into a playful mind. The ad is eye catching with a variety of different colors along with sound effects to go along with the pinball atmosphere. The action throughout the ad is fast pace to show the audience that the shoe is up in coming and is the best product.

The advertisement is part of Candy Collection for New Balance and so they wanted to create an eye-popping campaign. The colors bring the candy idea to a reality. The colors bring the whole candy part alive. The main colors that are used are purples, pinks, blues and reds. These colors are what bring the candy part alive. Another thing that is used with the colors is light. When the ball hits a pillar the pillar lights up to show the audience what is happening..

Another big part of animation is sound which can range from sound effects, to musical track to a voice over. All of these are looked and this animation is no exception. The main audio track is an upbeat to keep the audience alive and awake. They don’t want to put people to sleep so this track is good to “show” what these shoes are like. The sound effects go along with the pinball theme. It is a ball bouncing off bumpers and going down holes. Then at the end there is a voice over. I thought this to be interesting because the some commercials have voice overs throughout the ad. But this ad decides to bring the audience in with visuals.

The visual effects that are used are 3D, which are most likely done in Maya or another program similar. These are created to show a fun atmosphere for the viewers. The effects also have shadows that show the audience depths to the objects that are moving.

The story for this ad is to show the audience to see something that is very visually nice. The visuals hook them into buying the shoes. While the main goal for this advertisement is to follow a ball through a maze and at the end there is a nice outcome. That outcome is a nice pair of shoes for everyone to like.

Fantasy Factory

Rob Dydrek's Fantasy Factory

Blogs 3 – Rob Dydrek’s Fantasy Factory
http://www.youtube.com/watch?v=xcwAnu_wRCE

Episode
http://www.mtv.com/videos/rob-dyrdeks-fantasy-factory-season-2-ep-4-local-celebrity-almost-dies/1621149/playlist.jhtml

Syndrome
http://www.syndromestudio.com/contact.html

I choose an opening to a television show to look at for my third blog. This opening is for Rob Dydrek’s Fantasy Factory, which is made by Syndrome Studio that is located in Los Angeles. Syndrome makes commercial, music video and stuff for broadcast television.

The opening for Rob Dydrek’s Fantasy Factor is unique and eye catching, which is what the television show tries to bring to the audience. This show is about crazy stunts that skateboarder Rob Dydrek does throughout his show. The opening gives that to the audience with the various stunts that Rob does from the beginning, to grinding on a rail to jumping into a foam pit. All of this can be see right at the beginning of the intro. The open tells a story that this show is going to be radical to the young demographic with all of its flashiness.

The animation that is done on a green screen then edited in post was done very well. The transitions from one shot to another of Rob are seamless. The transitions differ from following Rob or an object or a camera move is used. These three different transitions show the audience the wild and crazy things that might go on. The going from real people to cartoon to cartoon on a poster with Rob holding it was very well done. I thought this was cool because the movement from real life to fictional back to real life is something in openings that isn’t seen a lot. It is either animated or clips or people. Then when the walls collapse and it turns into his skate park is another interesting part.

The different animations are good but what makes them is the color pallet. The colors start out with cool colors and then turn to vibrant colors to get the audience aware of what might happen. This show is a very flashy with different stunts every episode and the colors show how flashy the show can be just through color.

Finally the music that is played in the background by Steel Panther brings everything together. The reason is that it is telling the audience that the show is fantasy but also at the same time real life. If one works hard then they can get their own fantasy.

Olympic Spirit

The animation that I looked at is located here:
http://www.youtube.com/watch?v=zyFzcwi0UsQ&feature=related

While the animator, Johnny Kelly, can be located at this location: http://www.nexusproductions.com/directors/johnny-kelly/

This animation is a very simple but it has a lot to offer even if it is very simple. The whole story is about everyone coming together through the Torch. The torch has a lot of different meanings for people and in this animation is seems to bring together unity of different people. The reason being that there is so much war and hatred going on but during the Olympics everything changes and people find national pride. Also it is showing that an Olympian has to go through a journey to get the gold and get applause. The story to an animation is a big part but there are other factors that go into an animation. These can be audio, visual effects and style that is used.

The audio for this animation plays really well into the story. The audio in this animation ranges from the music that is played to the sound effects. These added features help the animation come to life for the audience. The music is upbeat and keeps a constant rhythm. Ultimately it builds in strength, which shows that there is a main goal and that is a gold medal for the Olympians. As for the sound effects that were added they were the torch and how fire crackles, along with wind for the snow and a crowd cheering in the end. These three different sound effects along with the music have brought the audience closer to what the animator, Johnny Kelly, is trying to say. That an Olympians journey is a tough one but the goal is possible.

The visual effects for this animation are nothing flashy and seem to incorporate stop motion with other forms of animation. This helps to show a wide range of animation within 32 seconds. Visually this animation is something that can be looked at today and people might question why it is made because of all of the different advances in technology. This animation was made to show people that complex animations are not always the way to go. Sometimes a simple animation is better than a complex one.

In the end of the animation the world becomes a flag and then that flag turns into a gold metal for an Olympian. This is interesting because a spirit comes out of people during the Olympics and that is represented through the nations flags.

This is a good animation all around because it is simple and gets the audience to think about the Olympics. Also this animation shows that the Olympics can help bring people together. Johnny Kelly has done different kinds of animations but all stay with this pattern.