Design

Duck Studios

Extra Fusion

Duck Studios, http://www.duckstudios.com/index.php, did the commercial that is being analyzed. This commercial is based on Extra Fusion Gum http://www.youtube.com/watch?v=eA7O52Q8XXE

They are mainly based out of the west coast in Los Angeles. Director Natasha Rand did this specific commercial. This studio does many different projects ranging from 2D to 3D. Along with 2D and 3D live motion and stop motion is used at this studio. They have a diverse background in animation, which is good for clients to know. The commercial that was analysis was “Wrigley’s Extra Fusion,” which is under the graphics category.

Story behind this commercial is to get people excited for this new kind of gum. This is done through visuals and audio that come together, which brings everything together.

Style of this animation is mainly graphic based. It has a lot of different designs that come and shows that it is like a blast of a gum that ones gets when they chew it. The design creates a new world that entices the viewers to join.

Color of this animation is bright flashy colors. These range from orange to yellow to blues and purples. These colors work well because it shows the public that there will be an explosion into of fruit and flavor.

The audio in this animation works well. The reason is that the audio is upbeat with a techno style. This works because the flashing colors go along with the audio. Then at the end there is a voice over that tells the audience about the product. This helps so the audience is clearly aware of what the commercial was about without any misconceptions.

This is a great commercial it combines all of the categories together which makes it great. Duck Studios has done a lot of great commercials and different animations. This is a good one because it uses graphic design to get and clear point across to the viewers.

Dancing Boy

Friends With You Studio


Pop Tart

This commercial is done by Friends With You Studio, which is also known as FWY Studio http://www.fwystudios.com/

This studio is based in Miami, Florida. This was founded in 2002 with two people at the helm, Samuel Borkson and Arturo Sandovall. Through this studio they have created many different creations that range from different kinds of animation to print and even web design. They have created many different products for companies such as nice, Toyota scion, MTV, and Kellogg’s pop tarts. The animation that is being looked at is a commercial for pop tarts. http://www.youtube.com/watch?v=DoZOGNR8Nsg is the commercial with the kid who starts to dance when he smells a pop tart.

The story behind this commercial is there is a boy who smells the pop tart that was cooking. This smell attracts the boy downstairs to get his pop tart. This shows that the pop tart has the power to bring the child down and to make that child dance.

The style for this animation is 3D. The main style of this animation is to be more cartoonish rather then using real people. This creates a visual appearance that attracts the children of the household. Since children watch a ton of television this ad is a good way to hook them on the product. The commercial will show kids that if they eat pop tarts then they will start to dance and enjoy their day.

The color of this animation goes along with the style. Since the style of this animation is cartoonish then the colors have to match with each other. The color palette for this animation is a simple one that focuses on colors that are simple. None of the colors are harsh or extraordinarily bright. The color fits with the whole a bright day will come around with a pop tart. It also fits with the pop tart being a wholesome way to start ones day.

The audio for this animation is a nice and cheerful tune. It plays throughout the entire commercial which brings a sense of security to the family that is thinking about buying the product. This is a great way to bring a sense to of hope to the buyers. Along with the background music there are sounds effects that happen throughout the commercial. These effects are when the pop tart pops out of the toaster. The sound makes helps to tell the story to the audience. Along with the pop when the boy taps dances there are shoes that taps with the boy. This also helps the audience understand what is happening in the commercial. If the sound effect wasn’t there then it might look like the boy is just dancing.

This commercial is a good one because it uses all different categories such as audio, style, color and story to make a final product. FWY has done a good job using them to make the commercial for Kellogg’s.