Dancing Boy

Friends With You Studio


Pop Tart

This commercial is done by Friends With You Studio, which is also known as FWY Studio http://www.fwystudios.com/

This studio is based in Miami, Florida. This was founded in 2002 with two people at the helm, Samuel Borkson and Arturo Sandovall. Through this studio they have created many different creations that range from different kinds of animation to print and even web design. They have created many different products for companies such as nice, Toyota scion, MTV, and Kellogg’s pop tarts. The animation that is being looked at is a commercial for pop tarts. http://www.youtube.com/watch?v=DoZOGNR8Nsg is the commercial with the kid who starts to dance when he smells a pop tart.

The story behind this commercial is there is a boy who smells the pop tart that was cooking. This smell attracts the boy downstairs to get his pop tart. This shows that the pop tart has the power to bring the child down and to make that child dance.

The style for this animation is 3D. The main style of this animation is to be more cartoonish rather then using real people. This creates a visual appearance that attracts the children of the household. Since children watch a ton of television this ad is a good way to hook them on the product. The commercial will show kids that if they eat pop tarts then they will start to dance and enjoy their day.

The color of this animation goes along with the style. Since the style of this animation is cartoonish then the colors have to match with each other. The color palette for this animation is a simple one that focuses on colors that are simple. None of the colors are harsh or extraordinarily bright. The color fits with the whole a bright day will come around with a pop tart. It also fits with the pop tart being a wholesome way to start ones day.

The audio for this animation is a nice and cheerful tune. It plays throughout the entire commercial which brings a sense of security to the family that is thinking about buying the product. This is a great way to bring a sense to of hope to the buyers. Along with the background music there are sounds effects that happen throughout the commercial. These effects are when the pop tart pops out of the toaster. The sound makes helps to tell the story to the audience. Along with the pop when the boy taps dances there are shoes that taps with the boy. This also helps the audience understand what is happening in the commercial. If the sound effect wasn’t there then it might look like the boy is just dancing.

This commercial is a good one because it uses all different categories such as audio, style, color and story to make a final product. FWY has done a good job using them to make the commercial for Kellogg’s.