Commercial

Jeep

This commercial was done by Duck Studio http://www.duckstudios.com/index.php.

They are mainly based out of the west coast in Los Angeles. Director Pixel Butik did this specific commercial. This studio does many different projects ranging from 2D to 3D. Along with 2D and 3D live motion and stop motion is used at this studio. They have a diverse background in animation, which is good for clients to know. The commercial that was analysis was “Ten Little Vehicles,” which is under the 3D category.

The story behind this animation is to show the audience that the Jeep is the safest vehicle that one can drive. If someone chooses a different vehicle then danger could happen with that person. The way that this is depicted is by literally showing the audience that the cars will break down while driving and that Jeep can handle any terrain.

The style of this animation is similar to one coloring in a notebook but makes images in 3D. This is a good style because it reaches out to whole spectrum. It does not just catch the adult’s eye but the children. If a child asks their parents if they have that car it will put a little pressure on them to get that. Also the children will remember how the commercial and bring that to when they get older and decided to buy a car.

The color of this animation goes along with the style. To make the animation more like a drawing the colors had to be done with crayon or a similar material. The colors are bright with a few dark parts. The dark parts show the audience when something bad happens to a car. This makes sure that the audience gets what the commercial is trying to tell them.

The sound of this animation is good. The only parts of this animation that has sound is a background track and a voice over of the story that is occurring. The song that is going on in the background is a good one because it gives the sense of innocence that the Jeep carries. This innocence goes along with the voice over because it is a child who is doing the voice over.


This whole commercial is made for a child but helps to ensure that the adult is thinking of their child when they are driving. This commercial has a lot of good things going for it when they are all brought together it makes a great product.

California made out of Logos

LOGORAMA

http://www.logorama-themovie.com/


This animation is done brilliantly. It uses all different logos and slogans from different products to create a world and then to tell a story within that world. The main story behind this animation is to catch Ronald McDonald because he is a fugitive of the law. The law enforcement in this story is the Michelin Man. Story B of the story is a school is on a field trip and Big Boy is one of the children who is creating mischief. The two stories cross each other when Ronald McDonald captures Big Boy as a hostage. Once this all happens an earthquake takes place in what is to be a creation of California with all of the different logos. Then when the earthquake ends the camera pulls out to show the world then the universe, which is also represented through logos. The entire story is told through the characters and their movement.

The animation in LOGORAMA uses 3D and 2D logos to create California and the characters in the story. Each logo has its own depth of feel because a sun is coming and casting a shadow on them. This allows the audience to see each creation as an individual character. It also gets the audience to look around at the different logos and see how their favor logo was added into the story.

The colors for this animation are bright and not dark. Even when the earthquake comes the colors stay in a lighter tone. This is done because it gives the animation are cartoonish look which seems creates the bizarreness of having a cartoon character be a criminal. When the earthquake became more prominent in the story the cartoonish color didn’t go away but went to an earthy tone. This gives the idea that the earth has taken control of the entire environment.

Another part of this animation is the audio track. There is a background track that the animation starts off with the public believes it will stay on for a while. Once the camera gets the Michelin Men in the car one of them shut off the music. This brings the audio track and the animation together unified instead of having the audio track just in the background. Sound effects are added to this animation, which help to make the cartoon world more real. This is done with car screeching when there is fast movement with a car. Also when the guns are being fired the sound of a gun is happening. All of these sound effects help to create an atmosphere for the audience to see and hear. The visuals are just a part of the final product and without the audio the audience would not know what is happening.

The characters to the audience are seen as what the represent but with all of them together they create something bigger. This animation was worthy to win an Oscar for best animated short film. I enjoyed every minute of it.

FOX

http://www.troika.tv/

Troika Design Group is a design company that is based in Hollywood, California. They make packages for television whether it is to help for branding a network or elements that help out a television show, such as ESPN and their opening. They use different elements to get their idea on the network out to the public.

The branding that I looked at was for Fox in 2009. This branding is relatively new since all of the shows that are in this are still on air. The idea just reinforced the idea that was created in 2008 which was “SO FOX.” This branding was made to get people aware of the shows that are on FOX and get them to watch them. Using the actors and text that flies by to catch the audience’s attention does this.

This branding for FOX uses audio for a background track. It keeps the entire commercial going at a smooth pace. It also allows the audience to feel the beat and get into the commercial. This beat also goes with the text and the transitions.

The text that goes along with the content is going along with the shows that being shown. Whether it is the title of the show to something that describes the show or the network. This text helps to tell the audience what kind of network they are watching. The public when watching television is not usually thinking about the content. They are usually taking in everything that they see and then attributing what they see with words and phrases. When they see descriptive words about the network they will attribute them.

Along with the text and the text and music the commercial shows key actors with certain words. This allows the audience to get a grip of what they are watching and who is associated with FOX. Having the actors in the commercial help to reinforce the identity of the FOX network and that they care about their audience. Without an audience these actors would not have a place to work.

The entire branding for the FOX was done well with not a lot. All that is done is text audio and actors. Obviously this took a lot of planning and storyboarding but the final result that Troika ended up with is great. It has all of the elements that encompass FOX as a network.

Scion

Scion

Imaginary Forces: http://imaginaryforces.com/company

Commercial: http://imaginaryforces.com/featured/7/554


The company that created this commercial for Scion is Imaginary Forces. This company is based out of California and New York with their main offices in California. Imaginary Forces did the commercial for Google Chrome and they used a lot of futuristic imagery for it. The Scion commercial is very similar in that regard but has some differences just like all commercials do.

This commercial has a lot of similarities to the Google Chrome one but different. This story for this commercial is to get people to buy the new Scion. And the way that it is being portrayed is if one buys this car then that person will be an original and not be a follower. The car has the power to make someone into someone special if that person buys one.

In this animation text is used to get the point across to the audience. The text is 3D with a lot of depth. This depth is created with a shin coming left to right, which creates a shadow on the right side. This helps the audience see that the test is important to read. The reason why it is important is because it is telling the audience that these cars are original and that they should be bought. The text also goes along with the music, which has a beat to it. The text comes in through the ground and then dissolves through the ground; this gives the audience thinking that is cool and wondering if the car is like the text.

The audio for this is a background track, and a few sound effects that were added. The background track to this commercial seems like an electronic genre that has a heavy beat to it. This beat would seem to keep the audience involved in the commercial. The involvement would be to get the audience moving their heads to the beat. That little involvement is a big deal when it comes to getting the audience’s attention. The sound effects that were added to this commercial were car noises. This is when the car drove past the screen the sound of a car would go along with it. This makes the commercial more real to the audience in turn would show them what driving a Scion would be like.

Along with all of this there were two other important parts to this commercial that were added. They were the cars themselves and the flashing lights, which occurred on the ground or as a wall. The cars were 3D and had movement from one point to and another in which they moved. This gave them a sense of reality. Like the text the cars had a shin on them and create a shadow on the ground. This also makes them more realistic to the viewers. The small details that are added help out a product in the long run.

The flashing lights also help to bring in the audience. These lights change from white to green to orange to a mixture and to blue. The lights are there to transform the color of the cars. The lights are there to add another part to the commercial. This part that is added is a coolness that will pull in the audience and want to see what the commercial is about.

The entire commercial helps to bring the audience with the flashing lights and the music all together. Imaginary Forces has done a good job with this commercial.

Google Chrome

CHROME

Imaginary Forces: http://imaginaryforces.com/company

Google Chrome: http://imaginaryforces.com/featured/7/542


The company that did this commercial is Imaginary Forces who has two offices. One located in California and the other in New York. The company has done commercials, film, and broadcast. They have vast experience in the field of creating animations for different genres.

The theme for this commercial is futuristic since Google Chrome is a new way to use the Internet. This is done with an animation that looks futuristic. The icon goes through several different features that Chrome can do such as view pictures, Google maps, shopping online, to weather. All of this is shown in a 30 second commercial that is showing the audience that this new search platform is just as good Firefox, Safari or Internet Explorer but can still do everything that the originals can do.

The graphics in this animation are nice and futuristic by using metallic colors. Along with the metallic colors a shin and reflections are added to the main focal point. These additions help to bring the focal point to life. The background is white while the main focal point changes colors to show the audience what they are looking at.

The audio on this is to have an audience pretend to be watching this, which creates shocking reactions to the changes that go on. There is a small background track to the commercial. This makes sure that there is no dead air for the commercial. Along with these sounds there are sound effects that are added to help the audience follow the focal point and its movement. The audio track as a whole brings the creation to life. Without an audio track the focal point would be moving and the audience would not know what is going on.

The story for this commercial is to show the audience that there is a new what to look at the Internet and that is through Google Chrome, which is said at the end of the commercial. This commercial helps to show the audience that there is a new way and this new way is where the future will be.