California made out of Logos

LOGORAMA

http://www.logorama-themovie.com/


This animation is done brilliantly. It uses all different logos and slogans from different products to create a world and then to tell a story within that world. The main story behind this animation is to catch Ronald McDonald because he is a fugitive of the law. The law enforcement in this story is the Michelin Man. Story B of the story is a school is on a field trip and Big Boy is one of the children who is creating mischief. The two stories cross each other when Ronald McDonald captures Big Boy as a hostage. Once this all happens an earthquake takes place in what is to be a creation of California with all of the different logos. Then when the earthquake ends the camera pulls out to show the world then the universe, which is also represented through logos. The entire story is told through the characters and their movement.

The animation in LOGORAMA uses 3D and 2D logos to create California and the characters in the story. Each logo has its own depth of feel because a sun is coming and casting a shadow on them. This allows the audience to see each creation as an individual character. It also gets the audience to look around at the different logos and see how their favor logo was added into the story.

The colors for this animation are bright and not dark. Even when the earthquake comes the colors stay in a lighter tone. This is done because it gives the animation are cartoonish look which seems creates the bizarreness of having a cartoon character be a criminal. When the earthquake became more prominent in the story the cartoonish color didn’t go away but went to an earthy tone. This gives the idea that the earth has taken control of the entire environment.

Another part of this animation is the audio track. There is a background track that the animation starts off with the public believes it will stay on for a while. Once the camera gets the Michelin Men in the car one of them shut off the music. This brings the audio track and the animation together unified instead of having the audio track just in the background. Sound effects are added to this animation, which help to make the cartoon world more real. This is done with car screeching when there is fast movement with a car. Also when the guns are being fired the sound of a gun is happening. All of these sound effects help to create an atmosphere for the audience to see and hear. The visuals are just a part of the final product and without the audio the audience would not know what is happening.

The characters to the audience are seen as what the represent but with all of them together they create something bigger. This animation was worthy to win an Oscar for best animated short film. I enjoyed every minute of it.