Scion

Scion

Imaginary Forces: http://imaginaryforces.com/company

Commercial: http://imaginaryforces.com/featured/7/554


The company that created this commercial for Scion is Imaginary Forces. This company is based out of California and New York with their main offices in California. Imaginary Forces did the commercial for Google Chrome and they used a lot of futuristic imagery for it. The Scion commercial is very similar in that regard but has some differences just like all commercials do.

This commercial has a lot of similarities to the Google Chrome one but different. This story for this commercial is to get people to buy the new Scion. And the way that it is being portrayed is if one buys this car then that person will be an original and not be a follower. The car has the power to make someone into someone special if that person buys one.

In this animation text is used to get the point across to the audience. The text is 3D with a lot of depth. This depth is created with a shin coming left to right, which creates a shadow on the right side. This helps the audience see that the test is important to read. The reason why it is important is because it is telling the audience that these cars are original and that they should be bought. The text also goes along with the music, which has a beat to it. The text comes in through the ground and then dissolves through the ground; this gives the audience thinking that is cool and wondering if the car is like the text.

The audio for this is a background track, and a few sound effects that were added. The background track to this commercial seems like an electronic genre that has a heavy beat to it. This beat would seem to keep the audience involved in the commercial. The involvement would be to get the audience moving their heads to the beat. That little involvement is a big deal when it comes to getting the audience’s attention. The sound effects that were added to this commercial were car noises. This is when the car drove past the screen the sound of a car would go along with it. This makes the commercial more real to the audience in turn would show them what driving a Scion would be like.

Along with all of this there were two other important parts to this commercial that were added. They were the cars themselves and the flashing lights, which occurred on the ground or as a wall. The cars were 3D and had movement from one point to and another in which they moved. This gave them a sense of reality. Like the text the cars had a shin on them and create a shadow on the ground. This also makes them more realistic to the viewers. The small details that are added help out a product in the long run.

The flashing lights also help to bring in the audience. These lights change from white to green to orange to a mixture and to blue. The lights are there to transform the color of the cars. The lights are there to add another part to the commercial. This part that is added is a coolness that will pull in the audience and want to see what the commercial is about.

The entire commercial helps to bring the audience with the flashing lights and the music all together. Imaginary Forces has done a good job with this commercial.