FOX

http://www.troika.tv/

Troika Design Group is a design company that is based in Hollywood, California. They make packages for television whether it is to help for branding a network or elements that help out a television show, such as ESPN and their opening. They use different elements to get their idea on the network out to the public.

The branding that I looked at was for Fox in 2009. This branding is relatively new since all of the shows that are in this are still on air. The idea just reinforced the idea that was created in 2008 which was “SO FOX.” This branding was made to get people aware of the shows that are on FOX and get them to watch them. Using the actors and text that flies by to catch the audience’s attention does this.

This branding for FOX uses audio for a background track. It keeps the entire commercial going at a smooth pace. It also allows the audience to feel the beat and get into the commercial. This beat also goes with the text and the transitions.

The text that goes along with the content is going along with the shows that being shown. Whether it is the title of the show to something that describes the show or the network. This text helps to tell the audience what kind of network they are watching. The public when watching television is not usually thinking about the content. They are usually taking in everything that they see and then attributing what they see with words and phrases. When they see descriptive words about the network they will attribute them.

Along with the text and the text and music the commercial shows key actors with certain words. This allows the audience to get a grip of what they are watching and who is associated with FOX. Having the actors in the commercial help to reinforce the identity of the FOX network and that they care about their audience. Without an audience these actors would not have a place to work.

The entire branding for the FOX was done well with not a lot. All that is done is text audio and actors. Obviously this took a lot of planning and storyboarding but the final result that Troika ended up with is great. It has all of the elements that encompass FOX as a network.