Google Chrome

CHROME

Imaginary Forces: http://imaginaryforces.com/company

Google Chrome: http://imaginaryforces.com/featured/7/542


The company that did this commercial is Imaginary Forces who has two offices. One located in California and the other in New York. The company has done commercials, film, and broadcast. They have vast experience in the field of creating animations for different genres.

The theme for this commercial is futuristic since Google Chrome is a new way to use the Internet. This is done with an animation that looks futuristic. The icon goes through several different features that Chrome can do such as view pictures, Google maps, shopping online, to weather. All of this is shown in a 30 second commercial that is showing the audience that this new search platform is just as good Firefox, Safari or Internet Explorer but can still do everything that the originals can do.

The graphics in this animation are nice and futuristic by using metallic colors. Along with the metallic colors a shin and reflections are added to the main focal point. These additions help to bring the focal point to life. The background is white while the main focal point changes colors to show the audience what they are looking at.

The audio on this is to have an audience pretend to be watching this, which creates shocking reactions to the changes that go on. There is a small background track to the commercial. This makes sure that there is no dead air for the commercial. Along with these sounds there are sound effects that are added to help the audience follow the focal point and its movement. The audio track as a whole brings the creation to life. Without an audio track the focal point would be moving and the audience would not know what is going on.

The story for this commercial is to show the audience that there is a new what to look at the Internet and that is through Google Chrome, which is said at the end of the commercial. This commercial helps to show the audience that there is a new way and this new way is where the future will be.